Comparison of on-line marketing using Google and Yahoo | MSc research

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This is a wide reaching project to review and compare search engine marketing. How does Google and Yahoo compare? Which is the most effective? Are there any emerging players / technologies?

At the end of the project you would hope to have a comprehensive guide - of a quality that could be published - "Everything a Small Medium Enterprise / e-Business Entrepreneur needs to know about on-line marketing".

Now awaiting applications from Warwick WMG students with  a technical and business mind.