Wednesday, 07 October 2009 14:16 Written by Grant Melrose

CRM (Customer Relationship Management) systems are typically associated with managing a sales process. Can CRM systems be successfully applied to managing the operations and logistics for a SME or Engineering / Manufacturing company?

This could involve a case study in a real company, examining supply chain, procurement, job scheduling, time recording, packing, delivery notes, transport, on-site project tracking, invoice and payment, reporting.

The research could also include analysis of specific ERP solutions to achieve the same objectives.

Asking for applications from Warwick WMG MSc students.

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