Friday, 09 October 2009 14:33 Written by Grant Melrose

This research seeks to demonstrate how measurable improvements can be made to a web-site, by using eye tracking / mapping analysis techniques.

A real live case study for the new UKITA membership web-site will be used, and the eye tracking analysis will be carried out in laboratory conditions.

UKITA is a membership organisation which helps companies to find professional IT companies and ICT clusters that can provide IT products and services. It also seeks to make collaboration between these IT companies and clusters easier.

The aim of the project is to use the eye tracking / mapping techniques to improve the effectiveness of the UKITA website, increase membership recruitment and encourage more collaboration.

A Distinctive Warwick WMG MSc student with analytical mind and good creative problem solving skills is required.

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