There is no denying that link building is one of the most important aspects of SEO. The links that point to your website help search engines determine how popular and relevant your site is, and consequently, how high it should rank in search engine results pages.
There are many different ways to acquire links, but two of the most popular methods are guest posting and niche edits. In this article, we’ll compare and contrast these two link building strategies to help you decide which is right for your website.
What are Niche Edits?
Niche edits are a type of link building where you identify websites in your niche that have high-quality content, but are missing a link to your website. You then reach out to the website owner and offer to write a piece of content for their site that includes a link to your own.
For example, let’s say you own a website about hiking gear. You could search for articles about hiking trails in your area and reach out to the authors, offering to write a follow-up piece that includes a link to your website.
There are a few things to keep in mind if you’re considering using niche edits for link building. First, it’s important to make sure that the website you’re targeting is relevant to your own. A link from a website about cooking recipes, for example, wouldn’t be nearly as valuable as a link from a website about hiking trails.
Second, the content you write should be high quality and relevant to the website you’re guest posting on. If you’re offering to write a piece of content for a website about hiking trails, make sure your article is about hiking trails. A link from a high-quality, relevant piece of content is much more valuable than a link from a low-quality, irrelevant piece of content.
Last, but not least, make sure you’re only targeting websites that allow guest contributors. There’s no point in writing a great piece of content if the website you’re targeting doesn’t accept guest posts.
What are Guest Posts?
Guest posts are similar to niche edits in that they involve writing a piece of content for another website. The key difference, however, is that guest posts are typically written for websites that are not in your niche.
For example, let’s say you own a website about hiking gear. A guest post on a website about cooking recipes would not be nearly as relevant as a niche edit, but it could still be a valuable link.
Which is Better?
There is no right or wrong, there is no niche edits vs guest post. The best link building strategy for your website will depend on a number of factors, including your niche, your budget, and your goals.
If you’re looking to build links from high-quality websites in your niche, niche edits are probably your best bet. If you’re looking to build links from high-quality websites that are not necessarily in your niche, guest posts may be a better option.
Ultimately, the best way to determine which link building strategy is right for your website is to experiment with both and see which one yields the best results.